Frans Kies
Frans Kies
It was a logical progression to expand into fashion design to further explore my passion for all things creative.
When I launched my ladieswear fashion label in 2008, after several years as a graphic designer, I had the opportunity to be both the client and the designer.
Branding • Design
Agency: Freelance
It was a no-brainer to use my name and surname for my fashion label. I designed an elegant, typographic wordmark that works well in one color.
You can use the wordmark in its purest form for applications where it's required, such as shop signage or a backdrop for a runway show.
In keeping with the simplicity of the logo, I chose a monochromatic color scheme for the brand identity.
It is sophisticated and understated, and it's become the perfect backdrop for the sometimes vividly colorful clothing that I designed.
The invitation to my first runway show is refined and straightforward. The contrasting white card pulls out of the black chevron-patterned sleeve.
A seasonal lookbook is an essential tool for any fashion designer to showcase their range to potential buyers. The monochromatic graphic design elements allow the clothing to be front and center.
It is every fashion designer's dream to own a boutique. The wordmark is well suited to three-dimensional applications, such as shop signage.
The graphic chevron-pattern, applied to a shopping bag, hangtags, and delivery boxes, unites the brand elements and ensures that the brand identity is cohesive.