![I searched far and wide for vintage photos and video footage of Mercedes-Benz trucks and buses and used these in email blasts, social media posts, and video posts.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572301350581-BMNHAR421KZ73CY2L3HQ/maxime-agnelli-eXlUGwyAuWw-unsplash.jpg)
Mercedes-Benz
The first Mercedes-Benz truck rolled off the assembly line in East London, South Africa, in 1962. And, as they say, the rest is history.
I was part of the team responsible for launching and promoting the new Facebook page for Mercedes-Benz Trucks and Buses in South Africa.
As the art director on the project, I harnessed nostalgia, the rich history of the brand, and their cutting-edge outlook on the future.
Social Media • Digital • Art Direction • Design
Agency: Wunderman Thompson
![Making history together](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572289885567-AAB2HQJ0MN3GPMVUQ3UI/07-2-mercdesbenz-making-history-together.gif)
Making history together
We came up with the concept of Making history together and took a deep dive into the legacy of Mercedes-Benz's trucks and buses and the sentimentality it evokes with loyal customers.
![I searched far and wide for vintage photos and video footage of Mercedes-Benz trucks and buses and used these in email blasts, social media posts, and video posts.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572301350581-BMNHAR421KZ73CY2L3HQ/maxime-agnelli-eXlUGwyAuWw-unsplash.jpg)
I searched far and wide for vintage photos and video footage of Mercedes-Benz trucks and buses and used these in email blasts, social media posts, and video posts.
![07-9-mercedesbenz-photo-collage.gif](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572712140952-TQY6P1AW9K7Q5PSMF1XE/07-9-mercedesbenz-photo-collage.gif)
![It all started with an email](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572389442619-A2JHW5QSP9P6WV5GS5YD/07-3-mercedesbenz-email.jpg)
It all started with an email
Targeting existing customers of Mercedes-Benz, I've designed an email blast, asking them to take a trip down memory lane with us on our new Facebook page.
We also remind them that Mercedes-Benz is looking forward to an exciting future with them, emphasized by sharing a teaser image of the Mercedes-Benz Future Bus.
![Our first organic Facebook post got around 6k likes, an indication that our email blast, as well as the hashtag #MakingHistoryTogether , are a success.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572391662233-YCJOA1ZOSX7HT8MACTBS/07-4-mercedesbenz-facebook.png)
Our first organic Facebook post got around 6k likes, an indication that our email blast, as well as the hashtag #MakingHistoryTogether, are a success.
![In keeping with the history theme and the longevity and resilience of the brand, I proposed that we do a post showing the evolution of the Mercedes-Benz logo.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572715227398-3V6KNV3PT6MIYCKITPAN/07-4-mercedesbenz-facebook-2-FLAT.gif)
In keeping with the history theme and the longevity and resilience of the brand, I proposed that we do a post showing the evolution of the Mercedes-Benz logo.
![We also created a Facebook carousel post using the vintage photographs that I've sourced.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572715489077-WE57S8LYSWT6ZX2V55P5/07-4-mercedesbenz-facebook-carousel.gif)
We also created a Facebook carousel post using the vintage photographs that I've sourced.
![](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572715661535-KHQ5QQPV64F0P02I0OBF/image-asset.jpeg)
I cut together a video clip from the old video footage, paired it with a silent movie type soundtrack and used this as a Facebook video post with the copy:
#FlashBackFriday to how the Mercedes-Benz Trucks and Bus life used to be. #MakingHistoryTogether