Frans Kies
Frans Kies
Standard Bank is a leading Africa-focused financial services organization. Standard Bank Trade Suite is an innovative, networking platform, both physical and digital, that has been created to enable their business customers to find new opportunities both locally and globally.
I designed a Trade Suite welcome pack consisting of a folder, Trade Club brochures, and documents as well as a USB card flash drive containing additional digital information relating to their products and services.
Design • Art Direction • Print
Agency: Wunderman Thompson
Following the company's brand guidelines, I've designed a folder containing a USB card flash drive, brochures as well as legal documents associated with Standard Bank Trade Suite.
I've used large scale imagery of international locations such as Dubai and shipping containers in a harbor in keeping with the global trade theme.
The Trade Suite USB flash drive contains more information in digital format for the bank's business customers.
There are two Trade Club brochures included in the pack, containing similar but subtly different information and I've differentiated between the two by using blue and magenta.